Tag Archives: Preemptive Reactivation

Why do casinos need player development?

I’ll bet your property sends out a lot of mail. Tons of it. ┬áRight? I remember when I was on the seed list at my last property, and it seemed like I got a LOT of mail…and that was just … Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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7 Habits That Help Hosts Succeed

Casino hosts are uniquely suited to build relationships with a property’s players of interest to secure their loyalty. In a world of increasing digital contact and fewer human interactions, this job puts its focus on personalized contact, whether by phone, … Continue reading

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Finding Balance in Player Development

It’s not enough to cater to “the usual suspects.” Spread the love around to get new players back and return visits from the ones you haven’t seen lately. Continue reading

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What IS Preemptive Reactivation?

Simply put, Preemptive Reactivation is a name for a Player Development approach in casino gaming. It is a method for identifying and mitigating player loss. There are three steps: 1. Identify a new or imminent threat to which you may … Continue reading

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Preemptive Reactivation? Huh?

“You just made that up, didn’t you?” Well, yeah. I kind of did. I was a panelist at the Raving Player Development Summit in 2011. (You may know me as Amy Burbidge. Life changes happened.) My response to one of … Continue reading

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Isn’t guest service more important than ever?

As more and more casinos open across America, doesn’t it seem like providing a superior customer service experience would be the first thing existing casino operators would do? Sadly, many casinos are hiring only part-time employees who aren’t invested in … Continue reading

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