Tag Archives: Loyalty program

Why do casinos need player development?

I’ll bet your property sends out a lot of mail. Tons of it.  Right? I remember when I was on the seed list at my last property, and it seemed like I got a LOT of mail…and that was just … Continue reading

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Are your hosts really hosts?

Are they?  Really?  One of our most popular blog posts is “6 Tasks You Shouldn’t Find in a Casino Host Job Description.”  It is popular because hosts being hosts doesn’t happen as often as you’d think.  How do I know? … Continue reading

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A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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7 Habits That Help Hosts Succeed

Casino hosts are uniquely suited to build relationships with a property’s players of interest to secure their loyalty. In a world of increasing digital contact and fewer human interactions, this job puts its focus on personalized contact, whether by phone, … Continue reading

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We speak PD

Like so many others, casino industry is filled with jargon and acronyms, shortened words (like theo and comp), and other terms that mean something entirely different outside the gambling world.  We even have names for good tippers (George) and players who work the … Continue reading

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Player Development isn’t a Department. It’s a Mindset.

Does everyone at your property sell the gaming experience to your guests? Just as importantly, does everyone at your property understand that the main function of a Player Development department is to sell the gaming experience to your most worthy … Continue reading

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10 Steps to Customer Loyalty (that retail could borrow from Casino Player Development)

On Black Friday, as I contemplated people shopping ’til they dropped for great deals on all the must-haves, I kept coming back to a conversation I had with a Harvest Trends client on the day before Thanksgiving. We both, at … Continue reading

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