Tag Archives: imminent threat

A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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7 Habits That Help Hosts Succeed

Casino hosts are uniquely suited to build relationships with a property’s players of interest to secure their loyalty. In a world of increasing digital contact and fewer human interactions, this job puts its focus on personalized contact, whether by phone, … Continue reading

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What IS Preemptive Reactivation?

Simply put, Preemptive Reactivation is a name for a Player Development approach in casino gaming. It is a method for identifying and mitigating player loss. There are three steps: 1. Identify a new or imminent threat to which you may … Continue reading

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