Tag Archives: Customer

A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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Learn What Your Customers Want

What makes one business more special to a valuable customer is the little things your place does better for them than anyone else. Continue reading

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Communications in Casino Player Development

…remember to communicate with patron based on their preferences and interests. Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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7 Habits That Help Hosts Succeed

Casino hosts are uniquely suited to build relationships with a property’s players of interest to secure their loyalty. In a world of increasing digital contact and fewer human interactions, this job puts its focus on personalized contact, whether by phone, … Continue reading

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10 Steps to Customer Loyalty (that retail could borrow from Casino Player Development)

On Black Friday, as I contemplated people shopping ’til they dropped for great deals on all the must-haves, I kept coming back to a conversation I had with a Harvest Trends client on the day before Thanksgiving. We both, at … Continue reading

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