Tag Archives: Business

Why do casinos need player development?

I’ll bet your property sends out a lot of mail. Tons of it.  Right? I remember when I was on the seed list at my last property, and it seemed like I got a LOT of mail…and that was just … Continue reading

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Are your hosts really hosts?

Are they?  Really?  One of our most popular blog posts is “6 Tasks You Shouldn’t Find in a Casino Host Job Description.”  It is popular because hosts being hosts doesn’t happen as often as you’d think.  How do I know? … Continue reading

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The Importance of Internal Relationships

Casino guests rely on a number of employees to make their visits go the way they expect, and when hosts can work together with those other employees, everybody wins. Continue reading

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A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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Learn What Your Customers Want

What makes one business more special to a valuable customer is the little things your place does better for them than anyone else. Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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7 Habits That Help Hosts Succeed

Casino hosts are uniquely suited to build relationships with a property’s players of interest to secure their loyalty. In a world of increasing digital contact and fewer human interactions, this job puts its focus on personalized contact, whether by phone, … Continue reading

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