Category Archives: Learning

What do I do about the underperforming hosts on my team?

When looking at your host team’s performance, no matter how often, you are looking at the same kinds of things, such as theo generated, player recency, frequency, incline or decline of play, reinvestment, exceptional comps, profitability, contacts, and events support. … Continue reading

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A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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Learn What Your Customers Want

What makes one business more special to a valuable customer is the little things your place does better for them than anyone else. Continue reading

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Communications in Casino Player Development

…remember to communicate with patron based on their preferences and interests. Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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