Category Archives: Harvest Trends

What do I do about the underperforming hosts on my team?

When looking at your host team’s performance, no matter how often, you are looking at the same kinds of things, such as theo generated, player recency, frequency, incline or decline of play, reinvestment, exceptional comps, profitability, contacts, and events support. … Continue reading

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There Is A Better Way

We’d love to show you how easy it can be to build the Player Development program of your dreams. Continue reading

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A High Roller Told Me

What things do casinos do that make their high rollers crazy? I had the opportunity recently to become re-acquainted with a gentleman I’d met some months ago. His wife is my friend’s sister, and my friend kept telling me that … Continue reading

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Learn What Your Customers Want

What makes one business more special to a valuable customer is the little things your place does better for them than anyone else. Continue reading

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Communications in Casino Player Development

…remember to communicate with patron based on their preferences and interests. Continue reading

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War Stories: Cautionary Tales from ‘The Trenches’

Many years ago, I had primary responsibility for a big casino promotion. My bosses were at the big gaming show in Vegas (before it was called G2E; it was a loooong time ago) and I was launching a big 6-week … Continue reading

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What if you could build and measure your DREAM PD Program?

Have you ever taken the time to sit back and really daydream about what you would do in your PD program if there were no constraints? If you could have the answer to any question you have about your host team’s … Continue reading

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