Are you using MS Excel to run your Player Development program? I’ve been there! The database guy would send me a list of players who met a certain criteria (minimum number of trips and average ADT above $XXX in a particular time frame) and then I’d divvy them up among the hosts. This is how I had to build lists. The hosts would then get an excel file with their player lists, and the lists would be shared to the network so they could update them as they made contact with their players.
The extra time involved cut our efficiency pretty dramatically. Plus some of the hosts were a bit haphazard about updating their spreadsheets in a timely manner, so I had to badger them to fill in their activity so I could accurately assess their work. We didn’t always receive our weekly updates, so we couldn’t keep track of how the team was progressing to goal. There were even times when we didn’t know until a couple of weeks after a goal period had ended whether or not everyone had achieved their goals.
There is a better way! Using readily available (and affordable) software solutions, it can be really easy to find worthy players, supplement your hosts’ player lists, assign those patrons for contact, direct your host team to fill events, and see how well they’re progressing to achieve their goals. It can be really simple to find out which new players should be assigned to a host and track whether or not the hosts’ efforts brought those players back to your property. Finding out which players are overdue for a visit, getting daily updates on your team’s effectiveness, classifying patrons based on your business rules (reactivations, incliners, need more ADT to qualify for coding, and much more…it’s all a few clicks away.
If you have brand new hosts, it can be easier for them to get started if they understand what your expectations are. Communicating those expectations via email is fine, but having an interface where hosts can see their assignments every day is both easier for everyone to follow and simpler to execute. Seeing daily updates on which players have come in and what sort of revenue they generated is not as complicated as your database folks may think it is…with the right tools.
There are a lot of companies out there with simple-to-use and affordable solutions (think monthly fee instead of millions in capital expense) that can make your work life so much easier. Harvest Trends is just one of them, and we understand your frustration with “the way we’ve always done it.” We’d love to show you how easy it can be to build the Player Development program of your dreams. If we’re not the right fit for you, we can recommend other products that might work better…and via the RMSA, Harvest Trends is pleased to be able to team up with some of those companies to provide you a more robust and customer-centric combined solution.
Plan now for 2016 to be a more productive year. Ask us how.