Monthly Archives: September 2013

What IS Preemptive Reactivation?

Simply put, Preemptive Reactivation is a name for a Player Development approach in casino gaming. It is a method for identifying and mitigating player loss. There are three steps: 1. Identify a new or imminent threat to which you may … Continue reading

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Preemptive Reactivation? Huh?

“You just made that up, didn’t you?” Well, yeah. I kind of did. I was a panelist at the Raving Player Development Summit in 2011. (You may know me as Amy Burbidge. Life changes happened.) My response to one of … Continue reading

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Isn’t guest service more important than ever?

As more and more casinos open across America, doesn’t it seem like providing a superior customer service experience would be the first thing existing casino operators would do? Sadly, many casinos are hiring only part-time employees who aren’t invested in … Continue reading

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Casino Host Pace Report

This is just a wonderful way for player development to think about pacing for casino host goals.

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HostMAPP & the Daily Action Plan: a one-two punch for Casino PD

Are your Casino Hosts and Player Development Executives interacting with valuable guests, or chained to their desks looking at long lists of player results? Contact Amy Hudson at 304.218.1265 to learn more about HostMAPP. For just a monthly fee, each … Continue reading

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